AFRICAN SPEAKER BUREAU | CURATED FOR CELL C
The Right People. The Conditions for the Next Chapter.
Cell C has already heard Veli Ndaba, The NeuroEngineer. As the company moves from restructuring into growth, he offers a practical way for leaders to examine the conditions in which capable people perform.
Veli Ndaba spoke at Cell C's first town hall of 2025, and the company publicly acknowledged his contribution to Our Unstoppable Way. At the HR Indaba on 20 October 2026, Chief People Officer Juba Mashaba said: “When businesses start failing, the assumption is that we don’t have the right people, but we have the right people.” Cell C has also reported a substantial improvement in employee engagement. Veli's work begins from a similar question: what if the people are capable, but the conditions around their work are restricting how much of that capability they can use? He learned the difference between high standards that develop people and threats that produce short-term compliance during his own engineering and management career. The first proposal is a tailored return keynote, The Neuroscience of Unleashing People's Potential. A focused executive workshop can follow where Cell C identifies a specific leadership challenge. A keynote opens a conversation; sustained behaviour change requires the organisation's participation over time.
About this collection
Growth changes the questions Cell C’s leaders need to answer. Cell C’s FY26 results, published on 21 August 2026, reported approximately 1.3 million additional subscribers and a 64% reduction in net debt. The company is moving from restructuring towards disciplined growth, with CEC postpaid integration and Cell C Business among its priorities. Cell C has also reported tangible progress in its people strategy. The next leadership conversation is about carrying that progress into everyday decisions as expectations change. What gets rewarded? How are difficult choices explained? How quickly do concerns reach someone who can act? Veli brings engineering thinking and applied brain science to these questions. A focused keynote gives leaders a common language and practical tools. If Cell C identifies a specific priority, an executive working session can turn the discussion into actions with owners and review dates.
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