When the Narrative Holds, the Market Follows.

About this collection

Sasol is navigating one of the most consequential communication challenges in its history. A three-year public turnaround narrative. A potential divestiture of the international chemicals division. An ESG repositioning story that has not yet reached its intended audiences. Leadership transitions at the most senior levels. And a share price that fell steadily for three years before Capital Markets Day 2025 finally turned the tide. In this environment, the Group Communication and Brand function carries weight that goes far beyond campaign management. It is responsible for ensuring that what Sasol is actually doing translates into what investors, regulators, employees, and external stakeholders believe. That gap, between operational reality and market perception, is both the challenge and the opportunity. Research confirms the size of that gap: Sasol achieves 65% recognition for chemical innovation but only 40% association with sustainability in key European markets. That is not a media budget problem. It is a credibility signal problem. And credibility signal problems require a different kind of thinking. The speakers in this group address that thinking directly. They bring practitioner depth in how communication, trust, and institutional credibility interact with organisational performance, market perception, and strategic narrative. None of them are motivational speakers. All of them are practitioners of the relevant disciplines at the highest level.